Question 1
Which two are attributes of third-party data? (Choose two.)
A. Can be confirmed from multiple outside sources
B. Often billed directly by the media partner
C. Offered on a private marketplace, via direct sales to marketers
D. Free to use for activation, targeting, and analytics
Answer: C D
Question 2
Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
A. Mobile direct ingest
B. Image pixel
C. Asynchronous javascript tag
D. User data API
Answer: A D
Question 3
You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
A. Operational Rollout
Discover
B. Data Classification
C. Data Scoping
D. Data Ingestion
Answer: B
Question 4
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A. awytM3DD bk112=25,bk111=M,bk115=2
B. awytM3DD bk112=25|bk111=M|bk115=2
C. awytM3DD bk112=25@bk111=M@bk115=2
D. awytM3DD bk112=25%bk111=M%bk115=2
E. awytM3DD bk112=25~bk111= M~bk115=2
F. awytM3DD bk112=25#bk111= M#bk115=2
Answer: B
Question 5
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
A. Add phint ret=js to the CoreTag.
B.Select JSON Return Tag in the Campaign Settings.
C. Select JSON Result in the Container Settings.
D. Deploy the JSON Return Tag.
Answer: B D
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